Expertise



Edge has worked with startups, mid-size businesses and Fortune 500 companies. We've helped manage rapid growth, create an identity and voice from scratch, orchestrate a turn-around or maintain a solid existing reputation. Edge team members have crafted and delivered messages for audiences as diverse as consumers, employees, general news media and technical trade reporters - for clients in just about every industry. Our core market segments include the following:

Advertising/Online Marketing
Automotive
Biotechnology/Life Sciences
Computer Hardware
Computer Software
Consumer Electronics
Consumer Products
E-Business
Financial Services
Human Resources
Not-for-Profit
Professional Services
Publishing
Social Media
Telecommunications

In addition to the industry segments in which Edge specializes, our team members bring a wealth of experience and expertise from such sectors as Chemicals/Pharmaceuticals, Entertainment, Food & Beverage, Hospitality/Travel, Insurance, Major Industrials, and Real Estate.



Edge@Work


Case Studies

Platform PR - Using Thought-Leadership to Define a New Sector

With its launch in 2000, CrownPeak introduced a radical new way to deliver software. The team behind the company arguably created the content management space back in 1995, with W3 - design.

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White Papers

The State of Play: What's Possible, and What's Actually Happening on eCommerce Sites Today

Imagine a fictional online apparel store targeting teenage girls, called TeenFashion.com. Prom season is approaching, and the retailer naturally wants to attract the attention of young girls looking for that perfect dress.

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In Our Opinion...

A Punch in the Gut for Internet Radio?

The new royalty rates have put a crimp in the side of internet radio, but the medium is still ideal form many marketers.


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