Our Approach




Think
Better thinking means blending industry knowledge, strategic marketing objectives and news judgment. Thinking consists of identifying competitive differentiators... defining messages... and refining the story. Our core portfolio of "thinking services" includes strategic counsel and planning, overall reputation management, brand and product positioning, competitive analysis, media driven Internet strategy, crisis communications and communications-based market research.

Write
Writing is (also) thinking. We're versatile, fast and literate; our team includes editorial professionals who know the news business, eschew fluff and hype, and turn out publishable copy that conveys the story with clarity and flair. We provide turnkey writing services for bylined technical articles, opinion pieces, news releases, presentations, speeches, white papers and television treatments.

Pitch
Pitching is shorthand for selling - and then closing the deal in a way that captures the message in our chosen medium. We treat editorial and analyst outreach as an opportunity to have a conversation that serves both client and industry influencer. We don't waste anyone's time. Not the client's, not the analyst's, not the editor's. We cherish the Internet but believe adamantly that nothing replaces face time. "Pitching" encompasses media and analyst outreach to launch products and announce alliances.. training spokespeople on message articulation and delivery... securing platforms at key industry events... and fostering relationships that help reputations, and companies, grow.
Services


Think
  • Strategic Counsel/Planning
  • Brand and Product Positioning
  • Competitive Analysis
  • Crisis Communications
  • Market Research (with 3rd party research firms)
  • Reputation Management
  • Internet/Intranet/Blog Strategy & Content


Write
  • Bylined Technical Articles
  • Case Histories
  • News Releases
  • Op-Ed/Viewpoint Pieces
  • Podcasts
  • Presentations
  • Scriptwriting/Treatments
  • Speechwriting
  • White Papers


Pitch
  • Executive Media Tours
  • Executive Speaker Placements
  • Market Analyst Relations
  • Media Interview Training
  • Media Relations
  • Product Launches